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The Odd Cut tote bag.
The Odd Cut tote bag.


The Odd Cut


Brand Identity
Art Direction
Packaging Design

Antiques with an edge.

The aim of the rebrand of the antique jewellry company was to update the visual language for a wider, and more youthful audience – whilst not alienating their core clientele.

We designed a bespoke logotype based on a Victorian typeface, simplified and re-drawn with modernist shapes. The angular cuts in the typeface play off the brand’s name.

Supporting graphics and icons reference the format of precious metal hallmarks found on vintage jewellry.

The Odd Cut website on a laptop.
The Odd Cut pin on a jeans jacket.
The odd Cut black and white box design.
Mobile phone showing The Odd Cut social media account.
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