![The Odd Cut tote bag.](https://uploads-ssl.webflow.com/622dfeb05372ee73a3b12fd9/64c1f78f39523790ed08b95d_64c0e537ff38a2e0def5435c_6374fa436b08ea9c24856833_OAT_THE_ODD_CUT_TOTE.webp)
![The Odd Cut tote bag.](https://uploads-ssl.webflow.com/622dfeb05372ee73a3b12fd9/64c77675569656c515102f87_oddcut-mobile.webp)
Client:
The Odd Cut
Antiques with an edge.
The aim of the rebrand of the antique jewellry company was to update the visual language for a wider, and more youthful audience – whilst not alienating their core clientele.
We designed a bespoke logotype based on a Victorian typeface, simplified and re-drawn with modernist shapes. The angular cuts in the typeface play off the brand’s name.
Supporting graphics and icons reference the format of precious metal hallmarks found on vintage jewellry.
![The Odd Cut website on a laptop.](https://uploads-ssl.webflow.com/622dfeb05372ee73a3b12fd9/64c115087f038615630d8188_64c0e5861079283f42ec8919_6374fa88a7ae397f07f793e6_OAT_THE-ODD_CUT_WEBSITE-p-2600.webp)
![The Odd Cut pin on a jeans jacket.](https://uploads-ssl.webflow.com/622dfeb05372ee73a3b12fd9/64c1150a0ddaab2bd8059f97_64c0e58f0ddaab2bd8d1f84a_63642cfc1c9a09db54a435ee_OAT_TOC_PIN_BADGE%25201.webp)
![The odd Cut black and white box design.](https://uploads-ssl.webflow.com/622dfeb05372ee73a3b12fd9/64c11508d38288bedf9754cb_64c0e5a2c5ee7abe34bf07e3_6374faab6f52d9f2648eaccd_OAT_THE-ODD_CUT_BOX-p-1080.webp)
![Mobile phone showing The Odd Cut social media account.](https://uploads-ssl.webflow.com/622dfeb05372ee73a3b12fd9/64c115098a27b563b885b7e1_64c0e5aca5eb283bf8a9671d_6374fac11c2cdb5f01ab3edc_OAT_THE_ODD_CUT_SOCIAL_MEDIA.webp)
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