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Kota logo.
Kota logo.




Brand Identity
Art Direction
Packaging Design

Thoughtful food and drink in Cambridge

Kota’s ethos is built on a forward-thinking approach to social dining and our identity had to reflect this across a range of touch points.

At the heart of the Eddington neighborhood, Kota sits within the Turing Locke aparthotel and Hyatt Centric Cambridge hotel complex, with the interiors subtly referencing classical elements from nearby St John’s College.

We hand-rendered the original logo with a quirky reverse-contrast technique, to portray the mixture of classic and modernist forms represented in the location’s architecture.

We based the supporting graphics on Bauhaus shapes, with a mid-century color palette.

The visual elements needed to be flexible to adapt to many outputs, including business cards, drinks cans and animated for digital banners.

We used recycled paper stocks and food packaging with vegetable-based inks to follow Kota’s devotion to sustainable living.

Supporting Photography: Nathan Oakley / The Creative Exchange / Aigars Peda

Kota logo.
Kota box design.
Kota can design.
Person holding Kota coffee cup design.
Two Kota business card designs.
Kota poster design with a drink.
Kota menu design with the image of a plate.
Three mobile phones showing Kota's Instagram account.
Kota website on a screen monitor.
Kota restaurant menu design.
Kota blue pin badge.
Kota outside menu board.
Two Kota pin badge designs.
Two Kota coffee cups of different sizes.
Kota graphics on a glass.
Kota image wall sign.
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