Coffee craft and hard graft

Honest Grind Coffee is a London-based roastery that not only produces exceptional coffee but also provides training and industry-standard skills to vulnerable young individuals in the city through its employability program. The company believes in giving everyone, regardless of their circumstances, an opportunity for a better life.

They pay their employees the London Living Wage and reinvest all earnings into empowering young people. Located near Euston Station, the roastery aims to make a lasting impact on the local community, with support from the Camden Council's Integrated Youth Support Service and the Mayor of London, Sadiq Khan.

They pay their employees the London Living Wage and reinvest all earnings into empowering young people. Located near Euston Station, the roastery aims to make a lasting impact on the local community, with support from the Camden Council's Integrated Youth Support Service and the Mayor of London, Sadiq Khan.

The name "Honest Grind" was chosen to represent the dedication and resilience of young individuals, as well as the coffee grinding process.

Inspired by visits to the roastery, Oat Studio aimed for a strong and simple visual language, using basic geometric shapes. The solitary coffee roaster in the industrial space served as the inspiration for the logo, resulting in a minimalist icon incorporating the brand's abbreviated letters.

A playful pattern inspired by factory building shapes was created and applied to coffee pouches, murals, and mailer boxes. Some branding elements were intentionally designed to be hand-applied, allowing people of all abilities to contribute.

Branded merchandise, including caps, T-shirts, badges, enamel mugs, and stickers, played a significant role in fostering a sense of belonging and pride within the HGC team.

Oat Studio are proud to work with Honest Grind Coffee, as they deliver an extraordinary experience to coffee lovers, whilst making a lasting impact on the lives of young people.