Antiques with an edge.

The aim of the rebrand of the antique jewellry company was to update the visual language for a wider, and more youthful audience – whilst not alienating their core clientele.

We designed a bespoke logotype based on a Victorian typeface, simplified and re-drawn with modernist shapes. The angular cuts in the typeface play off the brand’s name.

Supporting graphics and icons reference the format of precious metal hallmarks found on vintage jewellry.