Client:
The Odd Cut
Services:
Brand Identity, Art Direction, Print, Digital, Packaging Design
Antiques with an edge.
The aim of the rebrand of the antique jewellery company was to update the visual language for a wider, and more youthful audience – whilst not alienating their core clientele.
We designed a bespoke logotype based on a Victorian typeface, simplified and re-drawn with modernist shapes. The angular cuts in the typeface play off the brand’s name.
Supporting graphics and icons reference the format of precious metal hallmarks found on vintage jewellery.
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